Vigneti Marmo Bianco

Overview

Marysse Studio translated Vigneti Marmo Bianco’s visual system into a coherent, functional and elegant digital experience
leading the digital direction of the project, from identity definition
to the development of the website
and compliance system.

Digital Identity
& visual direction

Definition of the digital identity and visual direction, ensuring consistency across website, product communication and brand touchpoints.

UX/UI design &
WordPress development

UX and UI design for a clean, content-driven experience, followed by full WordPress development for an efficient and scalable content structure.

Art direction for
bottle photography

Art direction and coordination of bottle photography in collaboration with Buzin, to ensure a premium and consistent visual output across the website.

QR-driven
e-label system

Design and implementation of a QR-based e-label section with dedicated product sheets, enabling fast access to mandatory legal information while preserving a coherent brand experience.

Website & digital experience

The website was designed to balance storytelling and product clarity,
supporting both brand narrative and technical information within a single editorial framework.

...

A refined editorial layout

A clean layout, strong imagery and careful typography reinforce the brand’s positioning, while a structured information hierarchy supports effortless navigation.

Visit live website

E-label & compliance system

The website includes a dedicated e-label section with customized product sheets designed to display mandatory legal information, including waste disposal and recycling guidance, as well as nutritional values for each wine.
Each bottle features a QR code placed on the label: scanning the code opens the e-label page.

View e-label section