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Silvian Heach Showcases

ART DIRECTION


Work commissioned in 2015 by
Naba Milano
for Silvian Heach.
Art Direction Advertising OOH

The italian clothing company Silvian Heach has requested the ideation of a creative proposal
for its 5 annual showcases: autumn, winter, spring, summer and sales.

Silvian Heach window display concept featuring modular panels and mannequins for seasonal showcases.
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Detail of the holographic printed panel used as a recurring element across the seasonal window displays.

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Use of the same panel for all the seasons.

The holographic print panel is used for all the windows but diversifying the position and the degree of opening of the doors giving a different look to each showcase.

Naturalness and tenderness of tones.

Delicate and sophisticated color palette. It’s a warm hug with cold colors.

Close-up of the showcase color palette featuring soft, natural tones and layered textures.

Silvian Heach window display concept featuring modular panels and mannequins for seasonal showcases.
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Autumn showcase window with layered panels, mannequins and warm-toned decorative elements.
Winter showcase window featuring sculptural props, mannequins and cool seasonal tones.
Spring showcase window combining floral motifs, mannequins and light pastel elements.
Summer showcase window with seasonal props, mannequins and bright decorative accents.

Credits

Client: Silvian Heach - Arav S.R.L. . Commissioned by: Naba Milano .