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Schreiber Gioielli

BRAND IDENTITY · MONOGRAM · ART DIRECTION · WEBSITE


Brand identity definition and digital presence for Schreiber Gioielli.
Project developed in collaboration with Ness Communication.
Brand Identity Monogram Design Art Direction Social Strategy Website Redesign

A visual system built to clarify Schreiber’s digital identity and translate heritage into a contemporary, essential language across social media and web.

Overview

We developed a structured brand identity and content direction to strengthen recognizability and narrative coherence across digital platforms,
centered on a dedicated monogram designed as a recurring storytelling element for social media and supported
by a refined visual language based on emotional,
light-focused imagery.

Schreiber Gioielli visual overview featuring jewelry photography and the refined brand mood.
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Brand Identity & Digital Positioning

Our goal was to define a renewed visual “wardrobe” for online communication able to
translate the brand’s heritage into a contemporary language.
The direction builds on key pillars such as craftsmanship, tradition and refined taste,
balancing simplicity with precious materiality and an editorial approach to imagery.

Monogram as Narrator

Starting from a historic symbol, we designed a new monogram that became a central
storytelling element for the brand across social media and DEM.
It reinterprets the brand’s iconic daisy into a minimal, contemporary mark conceived
to function as a visual narrator and remain recognizable even without the wordmark.

Monogram design development: the daisy-inspired mark simplified into a contemporary, minimal symbol.

Art Direction & Social Content System

A full art direction process was defined to establish a consistent visual language on social media:
pre-shoot planning, on-set creative supervision, content selection and post-production,
followed by the development of editorial plans and publishing calendars.

A key narrative concept in the imagery is light: Schreiber’s jewelry is treated as “creations of light”, with lighting
becoming an active element to express brand values and enhance materials, details and craftsmanship.

Brand composition study: minimal layouts and light-driven jewelry close-ups.
Moodboard and visual references defining a refined, contemporary jewelry language.
Animated identity detail showing composition rhythm and light accents across layouts.
Identity detail: jewelry photography with controlled highlights to emphasize materials and craftsmanship.
Editorial references for social content: warm tones, minimal typography and precious textures.
Backstage image from the content production set during the Schreiber shoot.
Behind-the-scenes moment showing styling and lighting setup for jewelry photography.
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Wide editorial scene expressing Schreiber’s ‘creations of light’ concept through atmosphere and highlights.
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Website Redesign

In parallel with the social strategy, the website was redesigned to align with the renewed identity and the essential visual direction defined for social media.

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Website redesign overview: refined homepage layout aligned with the new brand identity.
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The objective was to improve both aesthetics and user experience, creating a coherent digital space
where brand heritage, products and storytelling could coexist with clarity.

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Website UI detail: typography hierarchy and spacing for a clean editorial reading flow.
Product page detail featuring jewelry photography and minimal product information layout.
Storytelling page detail combining brand narrative and imagery with essential typography.
Website section detail showcasing editorial composition and light-focused visuals.
UI detail: content modules and grids designed to present heritage, products and news with clarity.

Credits

Client: Schreiber Gioielli.
Brand Identity, Monogram Design, Art Direction, Social Strategy and Website Design: Marysse Design.
Collaboration / Intermediary: Ness Communication.
Photography: Francesco Bozzo.
Set Design: Arianna Summo and Alessia Lattanzio.
Set Design Assistants: Giada Valentini, Agnese Gagliardini, Martina Malaspina.
Make-Up Artist: Evelyn Mendoza.
Models: Giulia Ciancio, Gaia Parma and Noemi Astuti.