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Gorillas · Urban Activation

Urban Activation Proposal

City-wide activations designed to turn commuting time into a branded cultural moment. Year 2022.

Art Direction Activation OOH Social

Gorillas is ultra-fast grocery delivery,
bringing everyday essentials to your door
as fast as possible.

Activation 1 · OOH billboard

Fast like animals.
Groceries delivered faster than instinct.

Gorillas outdoor billboard in Milan with glitch typography listing fast animals and a delivery speed claim.
Gorillas social media campaign featuring Instagram grid mockups and a Super Quark-inspired Facebook post.



Activation 2 · Motion & social video

Just 10 minutes.
Groceries delivered in no time.





Short motion piece designed for social placements,
emphasizing Gorillas' promise of delivery in around ten minutes through kinetic typography and rapid cuts.

Credits

Project: Gorillas · Urban Activation.
Developed in collaboration with IED Milano and Dude Milano.