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Campari Academy

CAMPAIGN SYSTEM · ADV · DIGITAL PLATFORM


Multi-edition work developed between 2015 and 2017 for the Campari Barman Competition,
promoted by Campari Academy through a dedicated campaign website,
industry press and on-site finals at the Academy headquarters in Sesto San Giovanni.

Commissioned by Listen Agency.
Advertising Campaign System Digital Activation Web Design

The Campari Barman Competition is Campari Academy’s annual nationwide contest aimed at selecting the best bartender of the year. Across multiple editions, we supported the communication system by translating each campaign concept into a coherent set of advertising assets and digital touchpoints. The project was developed during a phase when Campari Academy’s visual identity was strongly rooted in the iconic Campari red.

Overview

The Campari Barman Competition is Campari Academy’s annual nationwide contest aimed at selecting the best bartender of the year.
The competition unfolds across three structured phases: an online national call for registrations, in-person selections hosted
at professional bartending schools, and the final live event held at Campari Academy headquarters
in Sesto San Giovanni.

Our work focused on translating each edition’s creative concept into a coherent campaign system capable of supporting
all stages of the competition, from promotional ADV materials and industry press to digital platform content and final event communication.

Deliverables included advertising adaptations for print and outdoor communication, along with concept declinations
and content integration across the official contest digital platform.

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Selected edition · 2016 (Barman Competition 2017)

Campaign assets for the Campari Barman Competition 2017, developed within the red Campari Academy identity phase.
The concept was adapted across multiple touchpoints, from print and outdoor communication to the contest website experience.

Campari Barman Competition campaign key visual featuring Campari bottle and Americano cocktail inside Galleria Vittorio Emanuele II, with outdoor billboard mockup. Campari Barman Competition magazine spread showing campaign visual with Campari bottle and Americano cocktail. Campari Barman Competition website homepage displayed on a laptop in a bar setting.

...

Selected edition · 2017 (Barman Competition 2018)

Campaign assets for the Campari Barman Competition 2018, continuing the multi-edition system with a new visual concept.
The work included advertising materials and content declinations designed to support nationwide registrations and the
final live stage at the Academy.

Campari Barman Competition promotional materials including cocktail shot, brochure and large-scale urban digital billboard. Campari Barman Competition editorial spread featuring bartender preparing a cocktail and campaign headline. Campari Barman Competition website interface displayed on a laptop placed on a leather sofa.

Credits

Client: Campari Academy.
Agency: Listen Agency.
Services: Campaign System, ADV Adaptation, Digital Platform Content.