Bonmiele

LOGOTYPE, IDENTITY & PACKAGING


Project commissioned in 2019 by Bonmiele.
Logotype Brand Identity Packaging Design

Bonmiele is a premium honey brand rooted in the Mediterranean landscape.
Logotype and a packaging system designed to feel premium, honest and timeless,
a visual language where elegance supports authenticity.

Overview

Bonmiele’s visual system was conceived to communicate rarity and care, a product shaped by patience, expertise and devotion.
The brand identity combines a refined, contemporary tone with classic cues, creating an elegant presence across packaging and communication.

Bonmiele brand identity — beehive with bees, logo design and beekeeper in the field
Bonmiele orange blossom honey jar with black label and rustic fabric lid
Bonmiele acacia honey jar with black luxury label photographed on dark surface
Bonmiele circular logo printed on textured kraft paper

This is a story of love

Driven by passion, tradition and a deep respect for their craft, beekeepers Lella and Antonio sought
a bespoke identity capable of representing the values behind their honey production.

Credits

Client: Bonmiele.
Video courtesy of Freepik.